Page Speed Improves End User Experience
How long did it take you to load this page?
If it were anymore than a a few seconds, you likely would be reading this.
This is is a guest post from Michael Sutton, Director of Digital Marketing Agency – Umph Today the rate at which information can be accessed anytime, anywhere from the internet has reduced the rate it takes us to resolve questions to a matter of seconds. A slow website or internet connection has become a humbling test of tolerance and patience, especially for people who need to gather information within minutes and carry on with their work without delay. The need for a page that loads fast is absolutely essential and that is why the need speedy internet connection is significant.
What is Page Speed Optimisation? Page Speed Optimisation is generally considered to be the speed that pages load on a website and the time taken for all the content on a particular page of a website to be displayed. The time taken by the browser on which the website is to open first receives the first byte of information and content from the web server is also related to the aspect of Page Speed Optimisation.
Why is Page Speed Optimisation important to Google? Page Speed Optimisation is highly significant to Google, as it helps the search engine to benefit in many ways and at the same time the user of the search engine is also at an advantage. Therefore, both are benefitted and some of these benefits include:
For Google: - Satisfied Users: Google users are satisfied in their browsing experience as they not only get a higher volume of information and a copious amounts of data but it is also made available in the shortest possible time.
For Users: Browsing Experience: A faster search engine with a huge volume of information provided in the shortest possible time is a boon to the user as their valuable time is not wasted. Therefore, the user is able to analyze the speed at which the pages of the websites load and display the content.
- Identifying Speed and Time: Google indicates the speed at which the page has loaded and the number of results a particular search has thrown up for the benefit of the user
- Website rises in Ranking: Users who own an online business can experience a surge in traffic with Page Speed Optimization techniques.
- Higher Conversion Rate: A quick display of content on a page results in a more possible conversion of a potential visitor into a prospective customer.
Increasing Bounce Rate: The likelihood of a bounce rate is higher in the case of a slow page loading speed. There are many practices that can be undertaken to ensure Page Speed Optimisation and some of them include:
- Compression: It is advisable to reduce the size of the files, especially those like the HTML, JAVA script and CSS files which exceed the size limit of 150 bytes.
- Cache Expiry: Set a date for the cache of the browser to be emptied from time to time so that the speed can be enhanced.
- Tools to monitor page speed: Install tools that monitor the page speed and work upon enhancing the speed to ensure higher traffic to the website.
Conclusion: These are just some of the means of enhancing page speed optimisation for an enhanced browsing experience for the user. Page speed optimisation is seen as one of the most significant tools for a successful SEO practice and many websites now incorporate tools that help in the speedy loading of website pages.
