Drop us a line...
We're always happy to discuss new online marketing and web design projects.
We specialise in website design and development services to provide our clients with websites that deliver results. As we are an online marketing and digital strategy company, we believe that website design is not just about the concept and aesthetics, it’s also about ensuring that the website is structurally capable of satisfying online search engine algorithms in order to appear high in search rankings. Why? Because let’s face it…. a website that can’t be found is a waste of money and time! With this in mind, we understand that Google appreciates a well designed site that provides highly relevant, quality information. In appreciating this as a fundamental need of our clients and that we as the experts shouldn’t expect customers to ask for this, we have implemented a rigorous processing and design standard for all clients work to ensure all websites produced meet or exceed Google best practices for web design. This includes responsiveness as standard at no extra charge on every website we produce. Why should you have to pay extra to be able to see a website in these modern times on an iPhone? This should be a standard given the ever increasing percentage of mobile device based browsing. We also speed optimise our websites for better loading times and therefore happier visitors.
We believe in making sure our clients websites are up to date with the option of Responsive Web Design. Umph designs elegant, functional and easy to navigate websites that are flexible and fit for the future. We’re living in the Digital Age – most people have smartphones or tablets which they use as their primary method of accessing the internet. In recent years, desktop sales have been overtaken by mobile sales and mobile internet use is forecast to overtake desktop use within the next year. This means that mobile search will overtake desktop search making it essential for today’s businesses to have a mobile friendly website if they want to remain competitive in this challenging economic climate. Having a mobile friendly website is a must if you want your business to rank in the top Google results for search. A recent survey discovered that a massive 67% of users prefer to buy products or services from a mobile friendly website direct from their phone or tablet.
Our service includes, but is not limited to the following:
Google (which enjoys a 67% share of the search market) prefers responsive website design because it delivers the best experience to visitors and ensures that people on devices of all shapes and sizes get the right information without frustration. Furthermore, a responsive design provides all of the content for multiple devices on a single URL and uses the same HTML with variances for different device sizes to better serve most devices. However, a separate mobile website has a different URL and HTML than the desktop version resulting in Google having to crawl and index two versions of the website instead of just the one. This also messes up your reporting. The solution is Responsive Design, and here at Umph, Responsive Design has been a standard for 2 years now. Its now a Mandatory requirement that Google began enforcing as of the 21st April 2015.
A responsive website design with all of the content on one website with one URL actually makes it easier for people to share, link to and interact with.With separate desktop and mobile websites, sharing can be a bit hit and miss. For example, if somebody finds something online while using their smartphone and wants to share it with a Facebook friend who only uses a desktop PC, the desktop user will follow the link and only get to see a stripped down version of the mobile website, rather than seeing the desktop version which was designed for viewing on a larger screen.
This means that the desktop user is provided with an unsatisfactory experience – a desktop user should be looking at the desktop version of the website. User-experience is used by Google as a ranking factor, so providing a great user-experience across all devices is the only way to get to the top of the list.A great user experience will build trust and brand authority which will increase your customer base.
Responsive web design ensures consistency with the same, slick user-experience no matter what device is being used – tablet, smartphone or desktop. With devices and screens available in so many sizes, a website needs to work well on any size or type of screen so that the user can clearly see and use the website. Responsive web design is also more cost effective and easier to manage for businesses. Separate mobile and desktop websites will need separate SEO campaigns which will practically double the workload.
When choosing a website designer, the most important factor to consider is the technical dynamics of the website’s creation from a marketing perspective. While many designers may have a flair for creativity and can make a website look very attractive, the website may not be so appealing to Google’s search engine algorithms. This means a lower placement in the search rankings, making it unlikely that the website can be found by prospective customers or clients. It’s not particularly useful to have a stylish looking website if nobody can find it. Umph is a leading supplier of websites that work and we offer a range of web design Melbourne and development services, including:
Web Design Services, Web Development Services, Landing Page Design Services, Conversion Rate Optimisation, Systems Integrations and Automations, Customisations and Project Work, Lead generation systems and configurations including Infusionsoft, Hubspot and more, eCommerce websites (Magento, Volusion, WooCommerce, Shopify, Big Commerce and more), Content Management System platforms (CRM) (WordPress/Joomla and more) API development PHP HTML CSS Javascript Website Makeovers
Here at Umph, we build beautiful, optimised websites that not only look fantastic, they are designed from the ground up to be Page 1 ranking powerhouses. If you’re serious about launching a profitable website for your business, then Umph is the best option for all your website design needs. You owe it to your business to invest in the best – Umph will put you head and shoulders above your competitors.
Click the button on this page to complete our online enquiry form and we will call you to discuss your campaign requirements in more detail. Or simply call us on 13 86 74 (13 UMPH).
QUICK CONTACT
